Qantas Health Insurance Switching Campaign
Creative / Design / Motion / Social / Display
Qantas Health Insurance
The Background
Health insurance, reimagined
The health insurance world is pretty cluttered. So, we decided to create a new one for Qantas Health Insurance. This world was miniature, and used tiny characters to bring big benefits to life.
30" TVC
The Process
Stop-motion was the go
Using stop-motion, we created various scenarios within our ‘world’. From shoelace sliding to calendar climbing, each scene brought a benefit of Qantas Health Insurance to life.
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The content
The roll-out
Our tiny characters made their way across Video on Demand, social media, radio, OOH and digital display. And they never stopped moving!
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11
mini worlds created
140+
characters made
1400+
frames shot and retouched
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