Qantas 100 Year Anniversary
Design / Branding / Motion / Development / UI / UX
Qantas
The background
Qantas turned 100 years old
And they wanted to celebrate with the airfare sale of the century. We were tasked to develop an eye-catching campaign to explode the sale in the digital space.
A CELEBRATION OF FLIGHT
Social
What does every celebration need? Balloons of course! We developed an array of colourful ones to bring our sale to life. Bold, eye-catching and always moving, our balloons animated their way through social channels.
Teaser
Specific
Generic
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Display Banners
Display
Our animated balloons took off through digital display, too, catching the eyes of people all over the world. Our dynamic template allowed for multilingual executions, spreading our birthday sale message far and wide.
THE BREAKDOWN
3D animation
Creating our own Qantas-branded assets using 3D made it easy to adjust sizes and colours for different digital executions. 3D allowed us to add gravity to the graphics, adding an element of realism and excitement to our creative.
1.43M
visitors to qantas.com US site in November alone
75%
of campaign fares sold via direct channels
1/3
of revenue in November from display and social
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