Only The Good Stuff

Brand / Strategy / Creative / Design / Motion / Social / Display

Workout Meals

Only the good stuff

Helping a food brand stand out

To help Workout Meals find their voice, we looked to the founders’ very own organic farm. The fact that all the meals’ ingredients are sourced from this farm led to ‘purity’ becoming our North Star. It informed both our strategic positioning and creative campaign, championing Workout Meals as a brand you can trust.

Live the brand

Brand framework

We completely reshaped the brand strategy, working with the Workout Meals team to find their voice and establish a clear brand positioning.

How we worked it out

Campaign

We tapped into the insight that people make excuses for unhealthy behaviours and created a campaign that visually cut out the bad stuff, leaving only the good. This was rolled out through OOH and tactical placements within gyms and shopping malls, plus amplified through social media and digital display.