Live Noble

Design / Branding / Motion / Social / Creative

Noble Fellows

The Background

Where it all started

In 2019, Noble Fellows invited various agencies to pitch a new brand platform strategy and idea that would resonate with younger wine drinkers. Our concept, ’Live Noble’, won the pitch and was turned into a fully fledged campaign that created great results.

What's the occasion?

Live Noble

Our campaign encouraged young Australians to make any occasion a little more noble by pairing it with a wine from the Noble Fellows range. We ramped up the brand’s Shakespearean tone of voice to resonate with a younger audience, using the brand’s quirky characters to introduce people to the beautiful world of wine.

Like a sir (or madam!)

Introduciiiiiing

To launch the Live Noble brand platform, we created a swanky online video that used a Monty Python-esque animation style to bring the brand to life.

Nice enough to be in a museum

Social

To inspire people to start their wine adventure, we created noble social videos for Instagram, Instagram Stories and Facebook. Each featured a different wine variant and its corresponding Noble Fellows character. Inspired!

swipe to discover

The Art of Sound

Spotify

What better platform to tap into moods than Spotify? We used its dynamic features to run targeted spots based on location, weather and mood, pairing different outcomes with different wines. Have a listen!

smells like rich mahogany

In-store posters

Lost in the bottle shop? Fear not! Noble Fellows is here to guide you. We created in-store posters to help those new to the wine world find their perfect pairing. How noble!

For the people

Community management

We took over the Noble Fellows social media accounts and created a robust content calendar with four content pillars. Everything we posted tapped into an audience insight or time of the year. We used the post copy to really ham up the Shakespearian tone, with our audience even commenting in the same style!

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ladies and gentlemen

Influencer marketing

We handled the influencer marketing side, too – from briefing the influencers to making sure all posts were on tone and in line with the Live Noble campaign.