Klarnarama

Creative / Design / Motion / Social

Klarna

the background

Celebrate shopping

To get ahead of their rivals’ popular yearly sale, pay-in-4 company Klarna wanted to create an event of their own. SLIK was brought in to create a sale name and identity, plus develop and roll out a full digital campaign.

Hip-hip-hooray

Introducing Klarnarama!

We didn’t just want this to be a sale. We wanted it to be a celebration! So, we made sure there was an element of joy and positivity in every visual and word produced. From the event name to fun animations, we encouraged Australians to celebrate the joy of shopping with Klarna.

The bigger picture

YouTube

We created super-fun YouTube bumpers to launch Klarnarama, marrying the brand’s quirky tone with our celebration angle to create something truly unique.

Teaser

MERCHANT

A social bunch

Social channels

We created video templates for Facebook, Instagram and Instagram Stories, making it easy to swap out different merchant imagery and offers.

swipe to discover

Good times

Dynamic display

Our dynamic display banners allowed us to easily push any merchant at any time with any version of messaging. Eye-catching animations and interactive confetti really brought home the celebration!